What exactly is creativity? Why do some people have it and others don’t? Are you either born with it or not? Recent neuroscience research indicate that brain activity plays a key role in creativity. New ideas are born out of  new experiences and it’s getting into a predictable rut that drags down our creativity. “New insights come from new people and new environments – any circumstance in which the brain ahs a hard time predicting what will happen next.” Says an article at Fastcompany.com by neoroscientist Gregory Berns …By deploying your attention differently, the frontal cortex, which contains rules for decision making, can reconfigure neural networks so that you can see things that you didn’t see before.”
Neuroscience Sheds New Light on Creativity